American rapper and producer i.am " class="align-top text-decoration-none text-primary"> will.i.am has announced the launch of Amuse, a Swedish mobile record label which allows artists to publish music on a variety of digital platforms. The Boys & Girls hitmaker commented 'Amuse is a logical next step for the music industry and gives entrepreneurs in music full control of their career as an artist... On the platform, artists have full control over everything they publish as well as full insight into their listeners, followers and fans'.